Blog Structure is Like a Teepee

Blog Structure, SEO, Sentences are like three poles upon which I build the teepee of a blog.  The three concepts of this blog are very simple—and yet so complex that many of my blog students just give me a blank look.

All writers know that we want search engines to find our blogs. Thus we are very careful about choosing our words.  You might also find it helpful to review some basic tips from a previous article.

Blog  Structure:  Sentences And SEO–The Poles of a Teepee

Effective Blog Structure Requires Attention to All Aspects.

Keywords are Great, But They Are Not Enough. Craft Your Sentences and Paragraphs with Care To Attract Search Engines.

We live by keywords, categories, and tags.  But sometimes we forget that the way we structure sentences and paragraphs with these words is just as important as finding the words themselves.

Like 3 poles for a teepee, the 3 concepts of sentences, SEO, and structure blend invisibly. Thus, they help to lure the search engines—and human readers– into our blogs.    It is upon these three poles we can hang the details of our message, our facts, and our research like the walls of a teepee.

Think About the Reader

Instead of thinking about the search engines, begin learning this teepee lesson by thinking about the reader.  The structure of the text of your blog should brace and form your ideas, just as the poles of a teepee hold the drapes of the conical structure together.

If you are writing a blog and you want readers and search engines to notice it, it’s time to consider how you are building your sentences and paragraphs.  According to content experts at Yoast, “The structure of the texts on your site is important for SEO.  If your content is clearly structured, your chance to rank well in Google will be higher.”

First:  Build the Structure of your Text to Appeal to Readers

Let’s say you’ve got your sentences basically figured out and you’ve carefully designed and created your SEO keyword or phrase.  Now, put yourself in the shoes of a reader. You are about to take the reader on a journey and the blog is the car. In the same way, travelers consult maps and itineraries, readers will scan your text. Before deciding whether or not to read something, people tend to scan a text.

Build Your Teepee With Three Supports: SEO Keywords, Sentences, and Structure. Then, Drape It With Your Best Content.

Of course, they want to know the terrain of your text before they take the trip. And they need signposts like keywords, headings, and subheadings to guide them on their trip.  Before they read your blog, they want to know its essence.  Only then will they read the whole thing.

This is why headings and subheadings are so critical. Most beginning writers know this early in their careers. However, they often miss my next signpost.  Take a hard look at the first paragraph of your text. It might surprise you to know that, unlike a school essay, this is not the place for a cute introductory story.  This is the place for clarity, and perhaps who, what, when and where. Now, look critically at the first sentence of each paragraph.

Building Blocks of Blog Structure:  Paragraphs

Will it pass the scanners’ test?  Each new sentence should lead the reader right into the next little paragraph topic. Notice I said “little.” It amazes me that many blog writers miss this point:  blog paragraphs should be short.  Hold yourself down to 3-5 sentences, maximum.  So now that you have checked your blog for humans who scan their reading, it’s time to consider Google and other search engines. Did you know they can scan a text?

How Does Google “Scan” a Text?

Just like people scan texts in a certain way, so does Google. Let me give you 3 examples of how Google uses text structure for its ranking:

1.    Semantic Closeness:  Google will look at the closeness of words you put in a list and judge if they are close in relation to your sentence that defined the list.  “Semantic closeness refers to the proximity of related words in a text while taking into account the formatting of that text.”

This is why using bullet points and lists are good strategies. It makes your text structure clear. Help this by using some synonyms and relating to the vocabulary around the keyword or synonyms in each and every item of the list.

An Effective Blog Requires the Structure of the Teepee.


2.    The Reasonable Surfer:  Google will look for headings that contain keywords that are important to your topic, just like a human who is surfing.  My key hint to writers in this regard is to use highly authoritative sources for links.

Likewise, try to structure the sentence with the link so that the anchor text has the keyword or an associated word in the anchor phrase.

Additionally, the reasonable surfer element of Google scans your headings to see that they contain keywords that are critical to your topic.  Headings containing certain keywords are important for the topic of a given page.

Check Out Your Strategic Links

This scanning idea indicates that when a reader surfs across your blog, he or she is liable to access a document from one of your links. Thus, Google can discern, believe it or not, the likelihood of your surfer following some of the links.  And now, Google is better than ever before at discovering synonyms.

Google:  What a Big Brain You Have!  The Better to Scan You With.

In case you have not noticed, Google has gotten much smarter about using your text to comprehend your content.  The better you write, the more clarity and simplicity you put in your structure, the easier it is for Google to scan your article. Hopefully, that also means your site or your client’s site will rank higher.

Terrific Take-Aways from Structure, SEO and Sentences:  Lessons from Teepee Building

Our hottest tip for you in regard to building a perfect teepee with sentences, SEO and structure come in the form of a recommended program for your WordPress.  Check out Yoast. We have blogged about this previously, and you cannot imagine the difference it will make in your blogging.

Meanwhile, to improve the structure of your text, focus on these steaming hot take-aways.

Great Structure and Great Content Will Get Your Blog Noticed By Humans and Machines.

1.    Be sure your first, essential paragraph reflects your topic and keyword.

2.    Then carefully craft your headings and subheadings.

3.    Choose links carefully for their authority, credibility, and pertinence.

4.     Watch where you anchor your links. The anchor phrase should relate to your keyword or topic.

5.    Create the first sentence of every new paragraph with meticulous forethought.

In case you did not figure it out, the whole key to this type of structured writing is often the process of re-writing.  Repeat the procedure enough times with the help of YOAST, and this carefully balanced structure will come become a natural style of writing for your blog.

Thank you for reading our blog and remember: a properly built Teepee warms and cheers your mind, heart, body, and soul all winter long.

2020-04-24T03:47:43+00:00 February 11th, 2020|