B2B Blogging is a showplace for fine content. It’s a blog dedicated to free information for your clients. It’s not full of advertisements for other companies or big sales pitches for the B2B company. By definition, the ‘B2B’ company or “Business-to-business” company nomenclature (B2B) simply means you are a business-and you market to other businesses. It is further explained as “a business model that focuses on selling products and services to other companies. Think of B2B Blogging as a supportive company that through their products and services helps companies succeed or boost their internal efforts.”
Do You Have a B2B Business? If you have a B2B company, the B2B Blogging touches your clients’ needs and builds loyalty for your blog. Your clients as well as potential clients all hunger for that free information. You give it to them in your B2B blog. By the way, at Angel Kissed SEO Services, we specialize in B2B Blogging for businesses and professionals.
Considering Content: Regal High-Quality Content Reigns B2B Blogging
If quality content is the king of marketing moves, then B2B content is the queen. Therein lies the motivation for this blog. Soon it will be 2020. There’s not much left of 2019. Thus, we thought this blog should reflect some of the newest trends in BtoB blogging. Likewise, we want to feature the values that have been part of B2B blogging since its inception.
You see, as you plan your business for the next year, it could be highly beneficial to focus on the value of a true business blog. It’s also true that some trends are just fads and they fade away. Other trends are changing or in flux. Therefore, here are the true data points that have remained over the decade since Angel Kissed SEO began B2B Blogging.
- Thriving: Blogging for businesses is continuing to grow and thrive, proving it really connects with readers and consumers.
- Statistics Surviving: We all know that “SEO benefits and organic search attracts…” those cherished, high-quality leads.
- Leads Arriving: It’s a simple fact that B2B companies which feature blogs receive more leads than those that don’t.
- An Economy Reviving: In today’s growing economy, “A company blog has more long-term ROI than traditional marketing efforts…”
So, we believe a B2B blog is an irresistible force that will help your business thrive, arrive, survive and even help revive our economy.
Attention-Grabbing New Trends Are Coming to BtoB Blogging
As promised above, let’s examine a few new trends your blogger is bringing as this year ends, trends that will be new tools in your marketing arsenal:
- First of all, we see video becoming an even more important media to include in your blogs. It’s so personal. And proper video creation has become simpler and less expensive.
- Secondly, now we write more Words per blog–more bang for our client’s buck. Words will always be the heart of the blog, but we have seen recently that longer blog content performs better in search engines. Yes, average word count numbers have increased incrementally in just the last two years. When we began blogging 300 was enough, then 700 became standard. Now, most of our clients demand 1,000 or more words per blog. Keep in mind however, this means quality writing and good content, not just extra words for fluff.
- Paid promotion/distribution for blog content has dramatically increased. Just check out all those Facebook boosts! If you have high-quality blogs on your Facebook business page, put some money on them and check out boosting them. It just might work for your niche.
By the way, we thus dedicate this blog to our clients and our potential clients as well as all business owners who have been looking for reasonable marketing means to raise their ROI over the long haul.
What Businesses Look for in a B2B Blog And Aids For the New Bloggers who Want to Improve for their Clients
Whether you are a blogger or you are shopping for a blogger, let’s investigate some new 2019 Statistics:
- The Top Priority: According to Hubspot, 53% of marketers rank blogging as their top content marketing priority. “Between lead generation, brand awareness, SEO, and thought leadership — there are few areas of marketing that don’t benefit from blogging.”
- Do You Skim When You Read? Over the last decade, we have learned much from readers who skim post. We know that 43% of people admit to skimming blog posts.
What We Do About It: What we do and what we suggest bloggers attempt because of this statistic is we make our blogs stand out visually. We use images, graphics, video, and magazine lay-out style to pull the reader’s eye to headers and sub-headers. And we write those head-lines (headers and sub-headers) with intentional and meticulous care.
- Do You Use Social Media? Back In 2017, we realized “that 66% of marketers “reported using blogs in their social media content.”
What We Do About It: We remind clients that the B2B blog can bring them value in many ways. For example, you can use it to engage in social media and boost it with the advertisement. Some bloggers like us make sure the blogs are printable and they become the living hearts of brochures, newsletters, and other in-house publications
Who is Using B2B Blogs? (We thought you’d like to know.)
In fact, according to the Social Media Examiner, the latest statistics B2B marketers (75%) are more likely to use blogs in their social media content than B2C (61%).
What We Do About It: (So, have you checked out your competitor’s blog lately? We encourage all business owners to do so.) Likewise, are you among the 65% of marketers who are planning to extend their blogging in 2019-2020?
B2B Blogging and You: Our Terrific Take Away
And we have one more amazing piece of data: We know your competition in search engines is getting higher every year So consider this: “Websites with a blog tend to have 434% more indexed pages.” (That sounds good to us.)
That is an important, practically platinum fact! Today’s Search Engine Optimization simply demands lots of content. That just means that search engines will need lots from your B2B business. They will a lot of info which they are compelled to crawl and index. That can’t hurt your brand! More high-quality content means that “search engines will more easily recognize that your website is a resource with tons of information for people to consume.” And, if you are a business owner, you have got to love that.