SEO Images and Alts: Vital in Pictures

SEO and Images on a blog now possess a de-mystified relationship. And we thank you, Mr. Joost de Valk. By the way, Joost de Valk is the founder and Chief Product Officer of YOAST.  He created YOAST, which makes many bloggers’ lives much easier.

He’s a digital marketer, developer, and an Open Source fanatic. In a recent article, he gave the ultimate clarification about optimizing Alt Text and Title Text.  Now, we do not often go this deeply into blog-building for our readers. Here is why we are doing it now:

You Might Be Ready to Hire a Blogger for 2021

If you are considering hiring a blogger, you might want to know more about the “back-stage” detailed area behind any blogger’s brilliant blog article.

A Little Backstory for SEO, Images, and Blogs

SEO Details Lurk Behind the Captions Bloggers Write for Your Business Website.

You see, you might already know bloggers have to find the right words, concepts, and search engine related tags, categories, and keywords.

  • But did you know bloggers also have to borrow a few of the talents of a graphic designer also?
  • Plus, did you know bloggers need to optimize every image they put in a blog?

Perhaps we must begin by telling you there is a special area never seen by the general public, or by people without WordPress technology–It’s the editor or dashboard where bloggers and content creators do much of the back-stage work beyond the creative part of the article that shows only to the public.

Today’s article merely features simple concepts:  SEO keywords in Alt texts, Title Texts, and captions. Those features make the pictures or “images on your blog shine. At Angel Kissed SEO, these tiny features accompany my brilliant words and other hidden SEO treasures, some of which only the search engines “see” in your blog.

The Secret World of SEO and Images 

There are many more backstage features that help your blog gain traction with search engines. You will learn about them in future blogs. But if you are negotiating with an experienced WordPress blog writer, we at Angel Kissed advise you to have a discussion about these little “backstage” details, associated with images.  They live under the part of the blog you, as a business owner can see.

SEO Images Require Meaningful Alts with Key Words.

Key Words Play a Part in the Image Captions and Text Alts of Your Blog.

The basic article of a business’s blog is just the tip of the iceberg. It doesn’t begin to show what a good blogger does or creates to attain that valuable SEO and standing on search engines.

For Clients:  Why You Ought to Be In Pictures–Do Blogs Need Good Images and Captions?

Only after choosing the images for a specific blog will the writer focus on optimizing pictures for a blog. Just selecting the pictures themselves might take an hour or two. It may also entail research from hundreds of thousands of possible images. Plus, if a blogger cannot find just the perfect image in stock, then they might have to set up a photography session to create it as I sometimes do.

  • After selection, the perfect images then must be “optimized.” That means customized, so they work for you or your client, the business owner.  What is involved?  Well, there is more to it than you might imagine.
  • In fact, there is much more to image optimization than we cover in this little blog article. However, we want to spotlight some details of the work, bloggers must ethically do. More is involved than just downloading pictures on a blog.

All this being said, let’s look at a couple of small but cool WordPress procedures that contribute valuable power to the overall ranking for a website by the search engines.

Angel Kissed SEO Services, SEO and Images

For an independent, meticulous blogger like me, selecting the image that adds meaning to my ideas is vital to me and my client.  It reminds me of combining the skills of Scrabble with creative writing, and the strategies of Pictionary.  And that is just the first step in my best practices for putting images on a client’s blog.

Joost de Valk states that in general “Adding images to your articles encourages people to read them” and we agree. Why? Usually, online readers scan rather than actually read blogs.

When they scan, images induce potential clients to stay on a website and read more words. Likewise, Joost de Valk added, “well-chosen images can also back up your message and get you a good ranking in image search results.”

For Writer:  What is the Whole Story Behind the Image?

SEO Images, Captions, and Alts Work Together to Create Added Meaning.

Content is King and Words Matter. But a Picture is Worth 1,000 Words…When It Has A Good Caption and Alt Text.

It’s tempting for weak or inexperienced writers to just leave out details on images.  As a blogger, you must “remember to give your images good alt attributes.”

To understand this process, follow the steps of this example:

  • First, open an image into your editor dashboard (the blog’s backstage area.)
  • Next, complete details including the alt text.  The “alt text strengthens the message of your articles with search engine spiders.”

And as a writer, that is what you want whether you are promoting your own blog or blogging for a client.  Joost says, “These details improve the accessibility of your website.” And we add, “That’s what this game is all about.”

The Nitty-Gritty:  What are Alt Attributes and Title Attributes?

So, now you know why we decided to use a blog article to explain the importance of Alt and Title attributes.  If you are a writer, you will see them come up in a column on the right of your screen when you load an image for a blog.  Please, do not ignore them whether you are the owner of the blog or a client who owns the website.

So, when you look at the “back-stage” page of the blog, the “editor page,” what on earth are “Alt Attributes” and “Title attributes?”

First of all, as the experts say, we must understand that “The alt and title attributes of an image are commonly referred to as alt tag or alt text and title tag. But technically, they’re not tags, they’re attributes.

If you are familiar with WordPress, you might know that the Alt Text describes in words what’s on the image. It also describes the function of the image on the page.

The Human Element of the Alt Text

You might even be aware of the human element and the Alt Text:  Interestingly, blind and visually impaired people use these screen readers. These browsers “hear” or discover what is on the image by “reading” the Alt Text.

Here is what you need to know as a blogger:  “Each image should have an alt text.”  (So it’s not all about SEO. It’s also because we want to provide a word-picture.  Thus real-life blind people can learn what is in the image, although they cannot see it.)

Title Attributes

We’ll learn more about Alt Texts after checking out the less complex Title Attributes, noted below:
In the words of Joost de Valk, “The Title Attribute is shown as a tooltip when you hover over the element. SEO dictates that a “title attribute is not required.” Joost tells us “They are only available to mouse (or other pointing devices) users. Actually,  the only one single case where the title attribute is required for accessibility is on <iframe> and <frame> tags.”

Wow, that’s one thing we do not need to worry about. So, let’s return to the more complicated but powerful Alt Texts.

SEO, Images and Alt Text:  Important Notes from Google and YOAST

Remember, “Google’s article about images has a heading “Use descriptive alt text.” And bloggers need to know that Google puts great value on the alt text.

As Joost de Valk explains, Google uses “it to determine not only what is on the image but also how it relates to the surrounding text.” And he adds, “This is why, in our Yoast SEO content analysis, we have a feature that specifically checks that you have at least one image with an alt tag that contains your focus keyphrase.”

Magic Words:  About Using that Keyphrase in the Image Alt with YOAST

Stop, Caution, and Go Lights are Important in the SEO World, under YOAST.  

What does putting the keyphrase in Image Alt Attributes check by YOAST actually accomplish?

When you put the keyword in Image Alt, you will see that YOAST checks your work:

  • YOAST will see there are images in your post.
  • It will discover the “images have an Alt Text with the focus keyphrase.”
  • YOAST knows that when you add an alt text, “you provide users of screen readers and search engines with a textual description of what’s on that image. \

This improves accessibility and your chance of ranking in the image. And that’s what we all want.

Turning Red Lights Green With Your SEO, Images and YOAST:

If you are a writer, an “orange or red light warning from YOAST, will show you that you have not done your job as a blogger.

It says, “Stop! You do not have Alt attributes that reflect the topic of your text….” And then the little red bullet point explains how to fix this.  (Of course, if you do not have YOAST, you might forget.

So I never write for companies who won’t provide YOAST on their WordPress blog page. Find out more about YOAST and how it helps writers blog, in one of my previous articles, A Toast To Yoast.)

Caution:  Do Not Stuff Or Spam Every One of Your Alt Texts

We do not want you to use your focus keyphrase in every alt tag.  That is kind of like spam.  Both Joost and Google advise, “You need good, high quality, related images for your posts, where it makes sense to have the focus keyword in the Alt Text.”  He reminds us of Google’s advice on choosing a good alt text:

“When choosing alt text, focus on creating useful, information-rich content that uses keywords appropriately and is in the context of the content of the page. Avoid filling alt attributes with keywords (keyword stuffing) as it results in a negative user experience and may cause your site to be seen as spam.”) 

Here’s Some Good Advice for Dreamy Results With Your SEO and Images

“If your image is of a specific product, include both the full product name and the product ID in the alt tag.” Why?  Because readers become customers and we want them to “find it easily.
In general: if a “keyphrase could be useful for finding something that is on the image, include it in the alt tag if you can. Also, don’t forget to change the image file name to be something actually describing what’s on it.”

Blogs With Your SEO and Images Ought to Be in Pictures–But Only With Alt Attributes in WordPress

You can actually accomplish these minuscule details in 6  simple steps.

  • Log in to your WordPress website.
  • When you’re logged in, you will be in your ‘Dashboard’.
  • Open the post or edit page to edit the content. After downloading the image, just click on the thumbnail in the Block tab of the sidebar.
  • You will see the Image settings appear in the Block tab of the sidebar.
  • Add the alt text and the title attribute. Just type in the little boxes.
  • Click ‘Update’.

Assessment Scores:  YOAST Grades your Alt Text Work

 

Even SEO Images With Key Words Can Be Over Done.

Even Santa’s Bag Can Be too full…Don’t Over Pack Picture Captions and Alts With Key Words.

If your content has more than 4 images, you’ll only change a red-light to green if “the percentage of images with the key phrase in the alt text falls within 30 and 70%.”

Now, we want you to know, if you put that keyphrase in more than 70% of your images, your editor page won’t explode. However your little YOAST light “will turn orange to prevent you from keyword stuffing.

At Angel Kissed SEO Services, we champion the creation of a proper alt text for every image.  The Search Engines, our clients, and their customers appreciate us for this kind of service and attention to diminutive detail.

And we owe it to YOAST to keep us in line with its red, orange, and green lights. (Actually, they are just bullet points, not traffic lights. But they remind us of stop and go lights for our blog-writing best practices.)

Successful Blog Completed:  Celebration Time

Blogger:  Reward yourself with a hot mug of coffee or a refreshing crystal glass of ice water.  If you are a business owner or client, enjoy the moment when you read the blog.  And appreciate the work that goes beyond the words.

2020-12-10T13:45:11+00:00 December 10th, 2020|